With over a decade of experience in corporate communications, public relations, and executive branding, Luisa helps organizations strengthen their reputation, elevate thought leadership, and build thriving workplace cultures. As Director of Corporate Communications at Charitable Impact, she leads media relations, internal engagement, and executive communications strategies that enhance brand visibility and inspire teams across the organization. Her global career includes working with major brands such as Samsung, PwC, Shell, Netflix, Trafigura, and Pernod Ricard, as well as key public institutions in Colombia. Passionate about purpose-driven storytelling, she empowers leaders and teams to communicate with clarity, credibility, and impact.