George Moen is a lifelong entrepreneur whose passion for building businesses started early. While studying at UBC, he launched his first venture and was so excited about entrepreneurship that he decided to leave school in his final year to pursue it full-time. His first major success was Sandwich Tree, which grew to nearly 100 franchises across Canada before the early 1980s recession hit. Instead of stopping him, that experience pushed him even further. George later helped expand Blenz Coffee to more than 100 locations worldwide as President.